US actress and singer Zendaya has been announced as a celebrity ambassador for haircare brand CHI, partnering on a number of initiatives including an ad and marketing campaign, social media integrations, and in-store and red carpet events.

Zendaya commented 'Everyone should be able to enjoy experimenting with their hair. Unfortunately, we all run into the same issue - heat damage. I've definitely had my share of problems when it comes to learning how to protect and take care of my hair as well as embracing my natural texture. I really appreciate the fact that CHI has so many products geared towards protecting and preventing this damage. I'm excited to be able to share my healthy hair journey and help people learn how to find their style'.